Case Study – FleetNow https://buyfleetnow.com Buy & Sell Equipment Wed, 07 Feb 2024 17:12:30 +0000 en hourly 1 https://wordpress.org/?v=6.6.2 Lyon Lifts Increases Revenue by $1.3M with FleetNow, Case Study https://buyfleetnow.com/news/lyon-lifts-case-study-2 https://buyfleetnow.com/news/lyon-lifts-case-study-2#respond Wed, 27 Dec 2023 21:33:12 +0000 https://buyfleetnow.com/?p=27304

Lyon Lifts Boosting Sales Revenue by $1.3M

FleetNow™ Case Study

July 2023

Overview

Lyon Lifts, a company specializing in heavy equipment sales across North America, began listing their equipment on FleetNow in July 2022. This case study explores Lyon Lifts’ partnership with FleetNow, detailing their experience with exposure, leads, and sales revenue.

Background

Lyon Lifts carries an inventory of approximately 130 machines available for purchase on FleetNow. Their equipment offerings span various categories, including articulating boom lifts, compact track loaders, excavators, mini excavators, rough terrain forklifts, rough terrain scissor lifts, telehandlers, telescopic boom lifts, wheel loaders, and wheel skid steers.

Lyon Lifts’ Boosting ROI with FleetNow™ Partnership

“Thanks to its constant lead flow, FleetNow has been a reliable partner of Lyon Lifts and has been a significant factor in our growth.”

– Romain Penet, Owner of Lyon Lifts

Sales from FleetNow

Since July 2022, Lyon Lifts received leads through FleetNow, resulting in 35 sales (July 2022 to September 2023).

Revenue on FleetNow Sales

Lyon Lifts’ revenue from FleetNow leads was $1,307,803 between July 2022 and September 2023 (15 months) – approx. $87,186 per month.

Brand Exposure

Lyon Lifts’ partnership with FleetNow boosted brand exposure, with over 190,000 potential buyers viewing their listings, expanding their customer reach beyond traditional methods.

Top Viewed Brands

Lyon Lifts’ FleetNow listings are generating considerable interest, with the following top-viewed equipment brands:

Genie (39k views), Skyjack (26.6k), Bobcat (16.8k), Kubota (8.4k), New Holland (4.2k)

Integration

Integrating with FleetNow automates listing updates, keeping Lyon Lifts’ inventory current and eliminating the need to handle inquiries for sold equipment. This streamlines operations and boosts customer satisfaction.

Comprehensive Listings

Lyon Lifts takes pride in offering detailed and informative listings on FleetNow. Nearly all of their equipment listings feature multiple photos, complete listing details such as price, hours, location, and notes on equipment condition. This transparency and attention to detail contributes to their overall success on the FleetNow platform.

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These brands have attracted significant interest, contributing to Lyon Lifts’ visibility on FleetNow:

genie-logo
skyjack-logo
bobcat logo

About FleetNow

FleetNow is an equipment-services company that provides rental yards and equipment dealers with unique software and marketing solutions to increase profits and save time in the management and sales of their fleet. FleetNow’s online marketplace, buyfleetnow.com, is the fastest growing, most flexible platform for heavy equipment sales, and it’s the first of its kind to serve the $300B equipment industry.

FleetNow achieved over $1 billion in assets available for sale at https://buyfleetnow.com in August of 2023, and new equipment is added to the online marketplace daily.

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]]> https://buyfleetnow.com/news/lyon-lifts-case-study-2/feed 0 OHR Rents Partners with FleetNow to Increase Revenue, Case Study https://buyfleetnow.com/news/ohr-rents-partners-with-fleetnow-to-increase-revenue-case-study https://buyfleetnow.com/news/ohr-rents-partners-with-fleetnow-to-increase-revenue-case-study#respond Thu, 08 Jun 2023 16:40:33 +0000 https://buyfleetnow.com/?p=22091

OHR Rents Partners with FleetNow to Increase Revenue, Case Study

Discover how FleetNow helped OHR Rents boost their equipment sales and achieve impressive revenue growth in this case study.

OHR Rents wanted to attract more buyers who were willing to pay retail prices for their equipment. Despite investing significant sums in traditional advertising sites, the company mainly received leads from wholesale buyers. Seeking a more effective solution, OHR Rents partnered with FleetNow, an innovative online platform designed to connect heavy equipment buyers and sellers. By leveraging FleetNow’s targeted audience of qualified buyers, OHR Rents was able to expand its customer base and increase its sales revenue by almost $2.6 million in 2022 from FleetNow leads. Find out how FleetNow’s user-friendly platform helped OHR Rents reach its goals and achieve impressive results.

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INTRODUCTION

OHR Rents is a heavy equipment rental company that has been in business since 2009.

The management team set out to increase sales revenue and provide their sales team with fresh leads.

That’s when they turned to FleetNow, the fastest-growing online marketplace in the industry. By leveraging FleetNow’s platform, OHR Rents was able to increase its sales revenue and connect with new, retail buyers. This case study will highlight how FleetNow helped OHR Rents achieve this remarkable milestone.

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CHALLENGES

OHR Rents was looking to find equipment buyers who would pay retail prices for their equipment due to shortages in the heavy equipment industry. In the past, the company listed on large advertising sites but mostly received leads from wholesale buyers instead of retail buyers. They spent thousands monthly to ensure visibility on the sites.

THE SOLUTION

OHR Rents turned to FleetNow to help achieve their sales revenue goals. FleetNow provided an online platform for the company to sell its heavy equipment, effectively expanding its customer base beyond its traditional local market and advertising sites. FleetNow’s user-friendly platform allowed OHR Rents to easily list its equipment for sale, reaching a targeted audience of qualified buyers.

RESULTS

By working with FleetNow, OHR Rents was able to increase its sales revenue by almost $2.6 million in 2022. The company was able to sell its equipment to a wider audience of retail buyers, which was a significant factor in the increase in sales revenue.

In 2022, OHR saw the following results by selling equipment through FleetNow:

  • An Additional 5 Equipment Sales per Month (AVG)

  • $215,012 per Month in Additional Sales Revenue (AVG)

  • An Additional 45 Leads per Month (AVG)

The 547 leads sent to OHR Rents through FleetNow generated an additional $2.6M in sales revenue for the year.

OVERVIEW

In 2022, FleetNow worked with OHR Rents to conduct a case study to determine how much revenue and many leads were generated as a result of its equipment listings on FleetNow.

THE NUMBERS

In 2022, FleetNow worked with OHR Rents to conduct a case study to determine how much revenue and many leads were generated as a result of its equipment listings on FleetNow.

CLIENT TESTIMONIAL

“Selling equipment through FleetNow has been a great investment for our rental yard. We covered the entire year’s subscription cost with our first sale from a FleetNow buyer. The team at FleetNow has provided expert advice and exceptional service, making them a solid partner in our sales efforts. We highly recommend FleetNow to anyone looking to grow their business and increase sales revenue.”

THE STUDY

FleetNow’s study tracked the monthly leads, sales, and revenue resulting from OHR’s equipment listings on the platform.

Throughout 2022, OHR averaged 5 equipment sales each month totaling 60 sales for the year. These sales generated almost $2.6 million in revenue or an average of $215 thousand per month.

The monthly lead count from FleetNow ranged from 23 to 100 inquiries. OHR’s sales team followed up with each lead and averaged an 11% conversion rate when working to close the sales.

OHR lists over 1000 units on FleetNow, primarily aerial equipment. They were able to keep their listings up to date automatically through an integration with Point of Rental, which helped free up time for their sales team to focus on lead follow up

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If you have questions, don’t hesitate to contact us. We’re here to help you make informed decisions before buying and selling used construction equipment.

FleetNow Equipment Experts: info@buyfleetnow.com – or – 1.833.476.6835

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