Seller Resources – FleetNow https://buyfleetnow.com Buy & Sell Equipment Mon, 17 Feb 2025 15:08:32 +0000 en hourly 1 https://wordpress.org/?v=6.7.2 Why Fast Lead Follow-Up in Construction Sales is the Secret to Selling More Equipment https://buyfleetnow.com/news/fast-lead-follow-up-in-construction-sales/ https://buyfleetnow.com/news/fast-lead-follow-up-in-construction-sales/#respond Wed, 12 Feb 2025 16:21:39 +0000 https://buyfleetnow.com/?p=32562

Table of Contents

Why Fast Lead Follow-Up in Construction Sales is the Secret to Selling More Equipment

Picture this: a contractor’s equipment breaks down mid-project, and they’re scrambling to replace it. They fill out a contact form on your website or call to inquire about a skid steer, telehandler, or boom lift. Now imagine you… wait 48 hours to get back to them. By then? They’ve already bought from someone else who swooped in like a superhero with the perfect machine.

If you’re selling construction equipment, timing isn’t just important—it’s everything. Let’s break down why fast follow-up matters and how you can be the hero your leads are looking for.

The Stats Don’t Lie: Timing is Key

Let’s get to the numbers that prove why speed matters:

  • After just 5 minutes, conversion rates drop by 8x.
    (Source: InsideSales)
  • Leads contacted within the first hour are 7x more likely to qualify compared to those contacted even an hour later.
    (Source: Lead Response Management)
  • 78% of customers buy from the company that responds first.
    (Source: HubSpot)
  • After 30 minutes, the likelihood of connecting with a lead drops 21x.
    (Source: Drift)

In the construction equipment game, where projects run on tight deadlines, these numbers carry even more weight. If you’re not fast, your competitors will be—and they’ll snag the sale.

Why Construction Equipment Buyers Expect Speed

  1. Urgency is Built In: Contractors and rental yards don’t browse for fun. They need equipment yesterday. A slow response can mean a missed job or costly downtime.
  2. Your Competition is Hungry: The construction industry is competitive. If you’re not quick, someone else will be.
  3. It’s a Trust Signal: A fast follow-up shows professionalism, reliability, and that you value their time—all critical factors for closing the deal.

5 Tips to Nail Your Follow-Up Game

Ready to speed things up? Here’s how to make sure no lead slips through the cracks:

1. Automate the Acknowledgement

Use tools like email responders or chatbots to confirm you’ve received the inquiry instantly. A simple, “Thanks for reaching out! A rep will call you in the next 5 minutes,” keeps the lead warm while buying you time to act.

2. Set A Response Time Goal

Make it your mission to respond to new leads within 5 minutes. Set up notifications for every lead inquiry, whether it’s from your website, phone, or social media. Speed is key.

3. Use Lead Management Tools

CRMs like HubSpot, Salesforce, or Zoho can prioritize leads and track response times. Bonus: They can also trigger follow-up emails and tasks to keep you on top of things.

4. Don’t Stop After One Try

Not every lead will pick up or respond the first time. Create a follow-up sequence: call, text, email… then repeat. Studies show that 80% of sales require 5+ follow-ups. Persistence pays off!

5. Train Your Team

Your sales team should know the importance of fast responses and have scripts ready to go. Practice role-playing scenarios to ensure they’re confident and quick under pressure.

What to Say in Your Follow-Up

When you follow up, be helpful and direct. Example:

“Hi [Name], this is [Your Name] from [Your Company]. I saw your inquiry about [equipment type]. We’ve got a few great options that can meet your needs. Do you have a minute to chat so I can get you the perfect solution?”

End with a call to action:

“When’s the best time for a quick call?”
“Do you want me to send over some specs or pricing details?”
Make it easy for them to say “yes.”

What Happens When You Follow Up Fast?

When you follow up quickly, a few magical things happen:

  • You Build Trust: Leads feel taken care of and confident they’re working with a professional.
  • You Beat Competitors: Speed puts you first in their minds (and inbox).
  • You Close More Sales: Faster follow-up = higher conversion rates.

FAQs

Delaying follow-up decreases your chances of conversion drastically. Leads contacted after 30 minutes are 21x less likely to convert.

Be direct and helpful. For example: “Hi [Name], I saw your inquiry about [equipment type]. We’ve got great options ready to meet your needs. When can we chat?”

On average, it takes 5-7 follow-ups to close a sale. Use a combination of calls, emails, and texts to stay top of mind.

CRMs like HubSpot, Salesforce, and Zoho are excellent for managing and prioritizing leads. Additionally, tools like Zapier and Calendly can automate responses and streamline scheduling.

Ideally, you should aim to respond within 5 minutes. Studies show this is the sweet spot for maximizing conversion rates.

The Takeaway

In the fast-paced world of construction equipment sales, every minute counts. Responding quickly to leads isn’t just good practice—it’s the difference between closing the deal or losing it. So set up those systems, train your team, and get ready to watch your sales soar.

Your leads are waiting. Go get them… fast!

Follow FleetNow for More on Equipment Reviews,
Maintenance, and Equipment Deals

Shopping for a Heavy Equipment?

Tell us what you need, and we’ll do the work for you.

If you need construction equipment, you’re in the right place. Send us details about the job and/or specs on the machine you want, and we’ll find you the best options available.

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Tell us what you’re looking for:

]]> https://buyfleetnow.com/news/fast-lead-follow-up-in-construction-sales/feed/ 0 The Importance of Inspection Reports: Building Trust with Buyers https://buyfleetnow.com/news/the-importance-of-inspection-reports/ https://buyfleetnow.com/news/the-importance-of-inspection-reports/#respond Tue, 04 Feb 2025 16:34:28 +0000 https://buyfleetnow.com/?p=32452

Table of Contents

The Importance of Inspection Reports: Building Trust with Buyers

Providing an inspection report can make or break your sale. Buyers in the used construction equipment market are often cautious, wanting to ensure they’re making a sound investment. A thorough inspection report acts as a bridge, providing them with the confidence to move forward. It’s not just about disclosing information—it’s about building credibility and demonstrating your commitment to transparency. Sellers who invest in creating detailed inspection reports consistently see faster sales and higher buyer satisfaction.

What is an Inspection Report?

An inspection report details the condition of your equipment, including mechanical, structural, and cosmetic aspects.

“A thorough inspection report can add thousands of dollars in perceived value,” says XX, a certified heavy equipment appraiser.

Rental yards and equipment dealers can streamline their inspection process using dedicated inspection apps. These apps allow users to conduct detailed, standardized inspections that ensure consistent formatting and professional presentation. Reports generated through such tools are easy to read, accessible, and highly polished, making them perfect for sharing with potential buyers. Rental yards, already accustomed to performing rental inspections, annuals, and tracking all maintenance and repairs, can leverage this data to close sales more effectively. By consolidating their existing records into a professional report, sellers can build trust and showcase the value of their equipment.

Benefits of Providing Inspection Reports

Including an inspection report with your listing offers multiple advantages:

  • Builds Trust – Demonstrates transparency and credibility.
  • Speeds Up Sales – Reduces buyer hesitation and streamlines the decision-making process.
  • Increases Perceived Value – Buyers are willing to pay more for equipment with verified condition reports.

Key Components of a Comprehensive Report

For an inspection report to be effective, it should cover all major systems and components, including:

  • Engine Performance – Assess fluid levels, leaks, and overall operational efficiency.
  • Hydraulic Systems – Check for leaks, pressure consistency, and functionality of attachments.
  • Tires and Undercarriage – Evaluate wear, tread depth, and overall condition.
  • Structural Integrity – Look for cracks, weld quality, and frame condition

How to Obtain a Professional Inspection Report

Sellers can obtain a professional inspection in a few ways:

  • Hire a Certified Inspector – A third-party professional can provide a detailed, unbiased evaluation.
  • Use Online Marketplace Tools – Platforms like FleetNow offer inspection solutions that make it easy to generate a professional-grade report.
  • Leverage In-House Expertise – Rental yards and dealers can create their own reports using specialized inspection software.

Using Reports to Build Buyer Confidence

A well-documented inspection report does more than just inform—it reassures buyers that they are making a sound investment. Transparency about an equipment’s condition minimizes surprises and helps buyers feel more comfortable moving forward with a purchase. Here’s how inspection reports enhance buyer confidence:

Clear Documentation – Detailed insights into the machine’s condition allow buyers to assess whether it meets their needs.
Proof of Maintenance – Records of previous servicing, repairs, and maintenance schedules show that the equipment has been well cared for.
Reduced Risk – Buyers are less likely to fear hidden issues when they have a report verifying the equipment’s condition.
Competitive Advantage – Listings with inspection reports stand out, attracting serious buyers who are ready to make a purchase.

Providing a thorough, professional report not only helps justify your asking price but also fosters a smooth transaction process.

FAQs

How much does an inspection cost?

Costs vary but typically range from $300 to $1,000 depending on equipment size.

Can I do the inspection myself?

While possible, a professional inspection carries more credibility.

A professional inspection report is a game-changer in the used equipment market. By offering detailed insights into a machine’s condition, these reports build buyer confidence, speed up transactions, and even increase the final sale price. Whether you use an inspection app, hire a professional, or generate reports through an online marketplace, taking this extra step can make all the difference in securing a successful sale.

Follow FleetNow for More on Equipment Reviews,
Maintenance, and Equipment Deals

Shopping for a Heavy Equipment?

Tell us what you need, and we’ll do the work for you.

If you need construction equipment, you’re in the right place. Send us details about the job and/or specs on the machine you want, and we’ll find you the best options available.

FleetNow Logo

Tell us what you’re looking for:

]]> https://buyfleetnow.com/news/the-importance-of-inspection-reports/feed/ 0 How to Price Your Used Construction Equipment to Sell https://buyfleetnow.com/news/how-to-price-your-used-construction-equipment-to-sell/ https://buyfleetnow.com/news/how-to-price-your-used-construction-equipment-to-sell/#respond Tue, 04 Feb 2025 16:25:46 +0000 https://buyfleetnow.com/?p=32446

Table of Contents

How to Price Your Used Construction Equipment to Sell

Pricing your used construction equipment effectively is a balancing act. Price too high, and you risk scaring off buyers; price too low, and you leave money on the table. Here’s how to find the sweet spot.

Understanding Market Dynamics

Before setting a price for your used heavy equipment, it’s crucial to assess market demand. Is your equipment type currently in high demand? Consider these factors:

  • Current Market Trends – Research industry reports and online marketplaces to see if your equipment is selling quickly or sitting unsold for long periods.
  • Economic Conditions – Factors like construction growth, infrastructure projects, and interest rates can impact demand and pricing.

“A competitive price reflects both the value of the equipment and the market demand,” says XX, an industry expert.

By staying informed, you can price your equipment strategically and competitively.

Evaluating Equipment Condition

The condition of your equipment plays a major role in its value. Buyers will scrutinize these aspects:

  • Hours of Use – Like mileage on a car, lower hours generally increase value.
  • Maintenance History – Well-maintained equipment with service records often commands a higher price.
  • Existing Damage – Visible wear and tear or functional issues can reduce value, so be transparent in your listing.

Regular upkeep and documented maintenance can justify a higher asking price.

Researching Comparable Listings

Checking similar listings is a great way to gauge a fair market price. Key factors to compare include:

  • Equipment Age – Newer models often fetch higher prices, while older models may need a competitive edge to sell quickly.
  • Features – Equipment with upgraded technology, attachments, or specialized capabilities may have higher demand.
  • Geographic Location – Prices can vary based on regional demand, shipping logistics, and availability.

Studying competitor listings can help you set a realistic and competitive price.

Factoring in Depreciation

Like all assets, heavy equipment depreciates over time. Understanding depreciation rates can prevent you from overpricing or undervaluing your machinery. Research industry-standard depreciation percentages for your specific equipment type and adjust accordingly.

Considering Additional Costs

Pricing isn’t just about the machine itself. Be sure to factor in:

  • Transportation Fees – Will you cover shipping, or will the buyer?
  • Listing Platform Costs – Some online marketplaces charge fees for listings or completed sales.
  • Taxes & Fees – Depending on your location, there may be tax implications for selling used equipment.

Transparency about costs can make your listing more appealing to buyers.

Highlighting Value-Added Features

If your equipment includes premium upgrades or extras, be sure to highlight them in your listing. Features such as:

  • Attachments (buckets, forks, grapples, etc.)
  • Enhanced safety features
  • GPS tracking or telematics technology

These can add significant value and justify a higher price point.

Adjusting for Seasonal Trends

Demand for certain types of equipment fluctuates throughout the year. For example:

  • Snow removal equipment sells better before winter.
  • Excavators and loaders may be in higher demand during peak construction seasons.

Timing your sale strategically can help you maximize value.

Setting a Negotiable Price

Leaving room for negotiation can attract more potential buyers. Consider whether to list your price as:

  • Firm – If you’re confident in your valuation and are not open to offers.
  • Negotiable – If you want to encourage buyer interest and flexibility in closing a deal.

Being upfront about pricing expectations can streamline the selling process.

FAQs

How do I determine if my price is too high?

If your listing hasn’t attracted interest within a few weeks, consider lowering the price or adding incentives, like free delivery or extra attachments.

Should I include shipping cost in the price?

It depends on your strategy. Some sellers factor it into the asking price, while others offer shipping as an additional cost. Clearly state this in your listing.

Pricing used heavy equipment effectively requires a balance of market research, condition assessment, and strategic timing. By following these guidelines, you can set a competitive price that attracts buyers while maximizing your return. Take the time to evaluate all factors, and you’ll increase your chances of a quick and profitable sale.

Follow FleetNow for More on Equipment Reviews,
Maintenance, and Equipment Deals

Shopping for a Heavy Equipment?

Tell us what you need, and we’ll do the work for you.

If you need construction equipment, you’re in the right place. Send us details about the job and/or specs on the machine you want, and we’ll find you the best options available.

FleetNow Logo

Tell us what you’re looking for:

]]> https://buyfleetnow.com/news/how-to-price-your-used-construction-equipment-to-sell/feed/ 0 Top 10 Tips for Writing an Irresistible Equipment Listing https://buyfleetnow.com/news/top-10-tips-for-writing-an-irresistible-equipment-listing/ https://buyfleetnow.com/news/top-10-tips-for-writing-an-irresistible-equipment-listing/#respond Wed, 29 Jan 2025 16:58:20 +0000 https://buyfleetnow.com/?p=32467

Table of Contents

Top 10 Tips for Writing an Irresistible Equipment Listing

When it comes to selling used construction equipment online, your listing is your first and most important impression. A well-crafted listing can mean the difference between a quick sale and a piece of equipment sitting idle. Here’s how to make yours stand out and attract serious buyers.

1. Craft a Clear and Compelling Title

The title is the first thing buyers see, so make it informative and attention-grabbing. Include the equipment’s make, model, year, and standout features. For example:

2020 Caterpillar 320 Hydraulic Excavator – Low Hours, Excellent Condition

Avoid vague titles like “Excavator for Sale”, as they won’t generate as much interest.

2. Write a Detailed and Honest Description

Your description should provide a thorough overview of the equipment. Cover key aspects such as:

  • Condition: Mention wear and tear, recent repairs, or refurbishments.
  • Usage History: Specify hours of use and previous applications (e.g., construction, agriculture).
  • Reason for Selling: Buyers appreciate transparency about why you’re selling the equipment.

3. Include Key Specifications

Buyers want to know the technical details. Include information such as:

  • Make and model
  • Year of manufacture
  • Engine type and power
  • Operating weight and dimensions
  • Fuel type and efficiency

Providing these specs upfront saves time and makes your listing more appealing.

4. Highlight Maintenance and Service Records

Well-maintained equipment is worth more. If you have maintenance logs, service records, or upgrade history, include them in your listing. This reassures buyers that your machine is in good working condition and has been properly cared for.

5. Upload High-Quality Photos

A picture is worth a thousand words—especially in equipment sales. Shoot for approximately 12 high-quality images showing:

  • Different angles (include photos of the equipment from all 4 angles so the buyer can see the entire machine)
  • Close-ups of key components (tires, tracks, bucket, hydraulics, batteries, engine)
  • Any wear and tear (be honest and transparent!)

Avoid blurry or poorly lit photos, as they can make your listing appear unprofessional.

6. Use Video to Showcase Features

Videos provide a dynamic way to showcase your equipment in action. A short 30-60 second clip can highlight:

  • The machine starting up and running
  • Hydraulics and attachments in motion
  • Any standout features, like upgraded controls or additional attachments

Video can increase buyer confidence and set your listing apart from the competition.

7. Price Your Equipment Competitively

Setting the right price is crucial. Research similar listings and consider:

  • Market trends – Is demand high or low for this type of equipment?
  • Equipment condition – Well-maintained machines fetch higher prices.
  • Geographic demand – Prices vary by region.

If you’re open to negotiation, state it clearly (e.g., “Price Negotiable” or “Or Best Offer”).

8. Build Trust with Buyers

Trust is key to a successful sale. Be transparent about your equipment’s condition, history, and pricing. Provide accurate contact information and respond promptly to inquiries.

You can also offer an inspection report to verify the machine’s condition.

Read more about inspection reports in our blog post: The Importance of Inspection Reports

9. Offer an Inspection Report for Extra Credibility

Buyers are more likely to trust a listing with a detailed inspection report. Consider including:

  • Engine performance analysis
  • Hydraulic system check
  • Tires, undercarriage, and structural integrity assessment

Sellers who provide inspection reports often close deals faster and at better prices.

10. Make it Easy for Buyers to Contact You

A great listing won’t help if buyers can’t reach you. Clearly display your contact details and specify:

📞 Preferred method of contact (phone, email, message)
⏰ Best times to reach you
📍 Equipment location (or shipping options if applicable)

Being responsive and professional increases your chances of making a sale.

FAQs

Should I include the equipment’s flaws in the listing?

Yes, honesty builds trust and sets realistic expectations.

How many photos should I include?

At least 6-10 high-quality images covering multiple angles.

Is it necessary to upload video?

While not required, videos can significantly boost buyer confidence and interest.

How can I get more leads on my equipment?

To generate more leads, ensure your listing is well-optimized. Use detailed descriptions, include high-quality photos and videos, and price your equipment competitively. Promoting your listing on platforms like FleetNow and sharing it on social media can also increase visibility.

How can I improve conversions on my equipment listings?

Focus on building trust with potential buyers. Provide an inspection report, highlight maintenance records, and respond quickly to inquiries. Also, make it easy for buyers to contact you by clearly displaying your preferred method of communication and availability.

What should I do if my equipment isn’t selling?

If your listing isn’t getting traction, reassess your pricing, add more details or photos, and consider updating your description to make it more compelling. You can also boost visibility by promoting your listing on additional platforms or featuring it in email blasts.

A well-crafted listing is the key to selling used construction equipment quickly and at the best price. By following these 10 essential tips, you’ll attract more buyers, build trust, and close deals faster.

Take the time to create a high-quality listing, and you’ll see the results in no time!

Follow FleetNow for More on Equipment Reviews,
Maintenance, and Equipment Deals

Shopping for a Heavy Equipment?

Tell us what you need, and we’ll do the work for you.

If you need construction equipment, you’re in the right place. Send us details about the job and/or specs on the machine you want, and we’ll find you the best options available.

FleetNow Logo

Tell us what you’re looking for:

]]> https://buyfleetnow.com/news/top-10-tips-for-writing-an-irresistible-equipment-listing/feed/ 0 How Much Does My Little Salesman Cost? https://buyfleetnow.com/news/how-much-does-my-little-salesman-cost/ https://buyfleetnow.com/news/how-much-does-my-little-salesman-cost/#respond Mon, 16 Sep 2024 09:00:58 +0000 https://buyfleetnow.com/?p=17216

Want to know how much My Little Salesman Costs? Looking to sell your equipment through an online marketplace? Read on to learn about My Little Salesman and online heavy equipment marketplaces.

What is My Little Salesman?

My Little Salesman is an online resource for finding heavy equipment, commercial trucks, trailers, and parts for sale. The service also offers dealer management software to bring all company assets together including inventory, contacts, leads, and more.

My Little Salesman was started as a print product in 1958, and transformed into a digital solution in 1996. What was once a pocket-sized guide that could fit in your hand had evolved into a widely distributed online catalog. The company later developed its cloud-based, all-in-one dealer management system to help dealers increase productivity and efficiency in their businesses.

The Texas-based company’s website receives more than 400,000 visits per month, according to SEMRush.

How does My Little Salesman Compare to FleetNow?

Dealers need to know the major pros and cons when it comes to the application used to find the best equipment for their project.

My Little Salesman and FleetNow both have the goal to help companies promote equipment sales across the internet. They also both offer equipment for rent.

Both resources have standard lead generation and messaging tools and help manage inventory with software that organizes machines for sale.

Where they differ:

My Little Salesman still offers a printed catalog

Alongside the popular online resource is the print publication of My Little Salesman. It focuses heavily on advertisements from dealers. Today, there is an interactive digital version of the printed piece that can be viewed on mobile devices.

FleetNow is a resource management tool

Rental yards and fleet managers can use FleetNow as an inventory management tool. It’s easy to log into your personal account and store photos, centralize and control data on machines, track rentals, calculate utilization, and price machines competitively. Sign up to sell your equipment on FleetNow.

Auction Listings with My Little Salesman

My Little Salesman shares listings with detailed information regarding online and on-site auctions for commercial trucks, trailers, and heavy equipment. Users can view a list of upcoming auctions, or view a comprehensive list of equipment available across all the auctions.

How Much Does My Little Salesman Cost?

When comparing My Little Salesman and FleetNow, both websites have packages in a range of sizes for businesses.

If you only want to list a few things on the My Little Salesman website, each listing will cost about $20 and will last for 30 days. Companies looking for package deals can expect to pay between about $200 to $2,000 depending on the number of unit listings. Yards with fewer than 20 units can get reduced pricing.

My Little Salesman still focuses on boosting print subscriptions as well. Though the digital subscription is free, print subscriptions are priced between $30 to $125 per year, depending on what country you live in.

There are also separate costs for all of their other services including the Dealer Management System, Customer Relationship Management software, dealer website creation, advertising, and Facebook marketing.

Is the Price of My Little Salesman Worth it?

My Little Salesman has a large audience and offers similar tools as FleetNow, but at a larger cost. For local and regional yards, FleetNow can take care of your customized services and offer a free trial.

Smaller yards pay more for basic packages with My Little Salesman. Larger enterprises may find the offerings more appropriate.

We recommend listing your equipment with FleetNow at a fraction of the cost My Little Salesman charges — sell just one piece of equipment every three months and FleetNow pays for itself.

]]> https://buyfleetnow.com/news/how-much-does-my-little-salesman-cost/feed/ 0 7 of the best equipment sales email subject lines https://buyfleetnow.com/news/equipment-sales-email-subject-lines/ https://buyfleetnow.com/news/equipment-sales-email-subject-lines/#respond Thu, 05 Sep 2024 09:00:05 +0000 https://buyfleetnow.com/?p=18295

7 Of The Best Equipment Sales Email Subject Lines

Are you using email to send equipment offers to potential buyers? Knowing your buyer and what they are looking for is the best way to get a response and start a conversation.

However, even if you have a great relationship with a buyer, cutting through the clutter of messages overwhelming their inbox starts with your subject line.

Taking a moment to consider what email subject line will help your equipment buyer to stop and open your email can boost your effectiveness.

Here are equipment sales email subject lines that get your message opened and clicked:

  • 2016 Genie Z-45/25J DEUTZ

Get specific. A simple email subject line that states the specific machine you have on special can be successful.

Coast to Coast Equipment, a FleetNow user, had the most success in November with the email subject line: 2016 Genie Z-45/25J DEUTZ. That email saw a 61.1% open rate. Talk about specific!

  • Hi, Buyer’s name, are you looking for scissor lifts?

What’s the sweetest sounding word? Your name! Do you have a buyer’s name? Use it!

  • container specials!

Capitalization and punctuation count – try Mixing It Up. Using all lower case can stand out.

  • Genie Clearance

Is the item priced below market? On clearance? Tell your readers!

  • Did you get what you were looking for?

HubSpot suggests using this one to follow up with a lead or a website visitor.

  • Question about lifts?

If they are buying lifts, they might want to learn what your question is about.

  • X scissors for your fleet

Many brokers or dealers send one machine out at a time. Stand out with a number in your subject line.

More sales subject lines

HubSpot has several additional suggestions. They aren’t specific to rental yards, equipment brokers or fleet owners, but they can offer ideas for you to use.

Some of our favorites of theirs include:

“Hoping to help”

“Do not open this email”

“HBO Go password?”

*Pro Tip! Try using an online tool like SubjectLine.com that will evaluate and rate your subject line and then give you suggestions on how to make it better!

]]> https://buyfleetnow.com/news/equipment-sales-email-subject-lines/feed/ 0 How Much Does Equipment Trader Cost? https://buyfleetnow.com/news/how-much-does-equipment-trader-cost/ https://buyfleetnow.com/news/how-much-does-equipment-trader-cost/#respond Mon, 02 Sep 2024 00:49:58 +0000 https://buyfleetnow.com/?p=18048

How Much Does Equipment Trader Cost?

So you want to know How Much Does Equipment Trader Cost? Deciding how to get the most when you sell used construction equipment can be difficult – there are many options and the marketplace is constantly changing. Here, we take a look at some of the features and pricing for Equipment Trader.

What is Equipment Trader?

Equipment Trader is an online resource to find equipment for sale and for rent. Similar to FleetNow, Equipment Trader offers classified advertising to dealers and independent owners. It seems to be a pretty straightforward service that offers a few extra features.

Equipment Trader got its start around 2000. It’s part of the Trader Interactive family of websites. Trader Interactive offers digital resources for online advertising and marketing for equipment segments.

How does Equipment Trader Compare to FleetNow?

The biggest difference between Equipment Trader and FleetNow are the features offered from the sources, besides listing equipment for sale or rent.

Both entities strive to be the number one source for dealers and buyers looking to list their equipment. They both have a special portal for individuals listing several pieces, and FleetNow can take on more listings from one dealer for a more cost-efficient price.

FleetNow and Equipment Trader have search features on their sites, and Equipment Trader includes an additional search for dealers with filters for location, class, makes, and more.

Where they differ

The Equipment Trader is based on simplicity

There are no frills or additional services to use through the Equipment Trader site. It is strictly for searching for and listing equipment or dealers. Other than subscribing to its newsletter or reading articles from its blog, there are no other features.

FleetNow has added benefits for dealers

A private sales network and wholesale pricing on equipment re-rentals is offered through FleetNow. It also offers inventory reporting, team management applications, and software solutions like inspection reports. If a team is looking for a more complete package for listing and monitoring equipment sales and rentals, FleetNow has more options available.

Discover more website affliates with Equipment Trader

As previously mentioned, Equipment Trader is one of many websites housed under the Trader Interactive umbrella. Through Equipment Trader, you will also find easy access to AeroTrader, ATVTrader, CommercialTruckTrader, Boatline, and more. This expansive network of sites offers many different types of equipment and machinery for retail buyers.

How Much Does Equipment Trader Cost?

When comparing Equipment Trader and FleetNow, users will notice that listings with Equipment Trader have a lower cost, and also come with less benefits.

The base package for Equipment Trader starts as low as $229 per month. The most expensive package, which is $750 per month, includes premium advertisements. Depending on your number of listings, monthly costs can reach close to $2,000.

If a dealer wants to list a single piece of equipment, listing prices start at $24.95.

Is the Price of Equipment Trader Worth it?

Though Equipment Trader claims 1.2 million visits per month, it lacks a variety of offerings.

FleetNow can provide users with analytics reporting and software solutions that can help dealers and buyers make better informed purchases. With advertising across Google, Bing and Facebook, FleetNow puts its dealer’s listings in front of buyers where they are shopping.

We recommend listing your equipment with FleetNow to get the most out of your monthly listings — sell just one piece of equipment every three months and FleetNow pays for itself.

Already using Equipment Trader? Call IronTek Solutions today and ask for a trial.

Equipment Trader Customer Reviews

Equipment Trader is a well-known platform for selling heavy equipment, but many users have expressed frustration with its customer service. While the platform itself is easy to use, the lack of responsive support has left some sellers dissatisfied.

One user shared, “Not a terrible platform to sell heavy equipment, however, Equipment Trader’s customer service is downright just BAD. I’ve had a couple of issues now, including issues with the wrong year coming up on my listings. I’ve reached out, and not a single reply or even an acknowledgment email that the situation is being looked into.”

Another user echoed similar frustrations, saying, “I listed a piece of equipment and looked for it on the site while not logged in. Couldn’t find it….Asked for some assistance from customer service and never received a reply from them.”

A third user who spent over $1,200 on a premium listing was particularly disappointed, stating, “I was under the impression my ad would be featured near the top but it’s nowhere close. Also, I have asked the salesman, to help me on two different occasions to make changes to the ad with no reply. I am very disappointed that I paid over $1200 for this.”

These reviews highlight a recurring issue with Equipment Trader: while the platform itself has potential, the lack of communication and support is a significant drawback.

]]> https://buyfleetnow.com/news/how-much-does-equipment-trader-cost/feed/ 0 How Much Does Machinery Trader Cost (And is it Worth it)? https://buyfleetnow.com/news/how-much-does-machinery-trader-cost/ https://buyfleetnow.com/news/how-much-does-machinery-trader-cost/#respond Wed, 28 Aug 2024 09:29:58 +0000 https://buyfleetnow.com/?p=18292

How Much Does Machinery Trader Cost (And Is It Worth It)?

FleetNow Marketplace is our used equipment platform of choice, but that doesn’t mean it’s the only choice. In fact, there are more options than ever before, making the buying decision a bit tough.

When we meet with prospective clients who aren’t already using FleetNow, we get asked about a few different marketplaces, and Machinery Trader is one of the most common.

Don’t get us wrong, Machinery Trader has a solid reputation and is effective, but there is a lot more to consider when comparing used equipment marketplaces than just price and features.

In this article, we’ll give you an overview of Machinery Trader and their pricing, a general comparison between FleetNow Marketplace and Machinery Trader, and let you know if we think the high price is worth it.

What is Machinery Trader?

Machinery Trader is one of the world’s leading used equipment marketplaces, offering a variety of solutions to help equipment owners sell old construction equipment.

The website started as a magazine in 1978 and the website was registered in 1996.

How Much Does Machinery Trader Cost

Screen shot of Machinery Trader as it appeared on November 3, 1999, courtesy of archive.org’s Wayback Machine.

With a strong emphasis on print, Machinery Trader features five regional publications that come out weekly.

Machinery Trader’s companion website features comprehensive auction results, heavy-hauler information, and a messaging system that enables buyers to ask about a particular product or piece of inventory. Machinery Trader is owned by Sandhills Publishing.

Machinery Trader’s solutions include:

  • Equipment Listings
  • Auction Results
  • A machine Parts Search
  • Database of Machine Dealers

Machinery Trader shines by offering many listings and attracting a large audience of browsing shoppers, in August, 2020, it attracted 1,075,615 visitors to their site according to SEMRush.

So, how does Machinery Trader Compare to FleetNow Marketplace?

As two competing marketplaces, dealers looking to sell their equipment want to know about their similarities and key differences.

Both are similar in that they exist to help companies promote their equipment sales across the internet.

Both have standard lead generation and messaging tools.

Both help manage inventory, with software to help organize machines for sale.

Where they differ

Machinery Trader Focuses Heavily on Print

Machinery Trader focuses heavily on print, pushing those selling construction equipment to be included in their physical catalogs. While high-quality, with glossy pages and full color, the print side feels dated in today’s smartphone world.

FleetNow Marketplace provides tools to help rental yards

Long story short, FleetNow Marketplace is easy to implement, learn and use. It’s “Average Price Difference” tool and Utitlization Reports, along with its ability to import information from Machinery Trader, Point of Rental, or from an API, means updates on your equipment listings can happen smoothly and quickly.

Analytics

Though FleetNow Marketplace is actively improving their reporting each quarter, one area that Machinery Trader has a clear edge on is analytics.

How Much Does Machinery Trader Cost?

One of the most notable differences between FleetNow Marketplace and Machinery Trader is price, which you’ll see in a second is significantly higher for Machinery Trader than for FleetNow Marketplace.

While both marketplaces offer packages for businesses of all sizes, Machinery Trader tends to focus on packages that include print and their website — a fact that can be easily seen in its pricing.

Like many websites, Machinery Trader is not as transparent with its prices. Instead of being listed on their website, the company requires you to speak with a sales rep first.

Fortunately, with a little digging, you can find their estimated prices of its packages, with typical monthly fees ranging from $799 to over $3,000. Fees can vary based on how many additional offerings, like website hosting, a rental yard chooses to buy.

So, Is the Price of Machinery Trader Worth it?

By now, you know our answer to this question.

For smaller yards, Machinery Trader’s entry-level price isn’t as cost-effective as FleetNow Marketplace.

Machinery Trader has a large audience and many of the tools that FleetNow Marketplace does. With customized, responsive service and a free trial, FleetNow Marketplace is a great choice for local and regional yards.

Larger enterprises often need custom solutions, which could make the cost of Machinery Trader more reasonable.

We recommend listing your equipment for a fraction of what Machinery Trader charge with FleetNow Marketplace — sell just one piece of equipment every three months and FleetNow more than pays for itself.

Here are just a few reason’s why FleetNow is a great choice for selling equipment:

  • Exposure to new buyers including industry professionals, contractors, and businesses actively searching for heavy equipment.

  • Get top dollar for your equipment from retail vs wholesale buyers.

  • Integration with your inventory management system or rental software saves you time and keeps your listings current.

  • Easy-to-work-with account rep with industry experience provides you with support and recommendations to get the most out of FleetNow.

  • Advanced features allow you to leverage powerful tools like FleetNow Inspect, Photo Pro App, and Price Estimator to optimize your listings and manage your inventory.

Get 30-50% More for Your Used Equipment When You Sell on FleetNow

  • No long-term commitment. Cancel at any time after your 3-month promotional period.

Sign Up Today to Get Your First 3 Months for Only $399 / Month

Set up fee starting at $199 depending on integration type.

Sell construction equipment - fast

Want to Talk with Someone Directly?

Contact Matt at:  216-556-4473 –or– matt@buyfleetnow.com

]]> https://buyfleetnow.com/news/how-much-does-machinery-trader-cost/feed/ 0 Can Advertising with FleetNow Help Me on Taxes? https://buyfleetnow.com/news/advertising-tax-deduction/ https://buyfleetnow.com/news/advertising-tax-deduction/#respond Mon, 13 Mar 2023 15:24:31 +0000 https://buyfleetnow.com/?p=21102

Every year, many new small business owners wonder if they can take an advertising tax deduction to reduce their tax liability. The answer is, yes, you can absolutely save on taxes by advertising with FleetNow. Here’s a closer look at the rules on advertising as a tax deduction, and the services that FleetNow provides that can qualify as deductible marketing expenses for your business.

Is Advertising Deductible? It Depends

Some forms of advertising are definitely tax deductible. These are necessary business expenses used to promote your business, so the IRS lets you deduct them in most cases. There are a few exceptions, which we’ll talk about below.

In general, all of these are considered valid advertising expenses that you can deduct from your business taxes:

  • Online, print, television and radio advertisements for your business
  • Direct mail marketing
  • Expenses on promotional items like cups, pens, hats or shirts
  • Sponsoring a local sports team
  • Email newsletters, SEO (Search Engine Optimization) services, and PPC (Pay-Per-Click) advertising
  • Business cards, brochures, and expenses related to your business website
  • Promotional events for clients or a publicity campaign

When Does Advertising Not Count as Tax Deductible?

There are generally two types of expenses that would make “advertising” not count as tax deductible. These are certain personal expenses, and anything that is political in nature. The personal expenses are fairly straightforward. If an expense benefits you personally, and is outside the normal course of work for your business, then it’s probably not deductible.

Political advertising of any kind is never tax free. For example, you may be considering running ads on a political candidate’s website. That’s not deductible. Some people like to endorse their preferred candidates using signage, their website, or some other form of paid media. Since that is a political expense, and directly benefits a political campaign, it is not tax deductible (even if you are doing it to promote your business).

FleetNow Services for an Advertising Tax Deduction

A number of services that FleetNow provides are considered deductible advertising expenses. You can use these to lower your tax burden to the IRS when filing business taxes. We help to provide a solid “paper trail” for you to use to deduct marketing expenses through FleetNow. Here are some examples of some of the services we provide which can be deducted.

Equipment Sales. Listing your used construction equipment for sale on FleetNow is a deductible advertising expense. We are the premier online service for selling new and used boom lifts, forklifts, skid steers, telehandlers, towable boom lifts, scissor lifts, trailers and trucks. The rate that you pay to list your used equipment with us is considered a deductible advertising expense.

Paid Online Advertising. FleetNow places ads for our clients on Google, Facebook and Bing for our clients. This allows you to reach a broader audience by listing your used equipment with us, and therefore qualifies as a deductible marketing cost.

Search Engine Optimization. We can optimize your listings of used equipment for Search Engine Optimization (SEO), ensuring that more clients are likely to see your machine and respond to it.

Website Redesign. Your website is likely to be your most important front-facing advertising expense. Redesigning and upgrading your webpage with FleetNow is a deductible expense.

Promotional Materials. FleetNow can help create promotional materials for your business, such as shirts, hats, business cards and more. These are deductible!

Tax Deductible Advertising FAQs

How do you write off advertising?

Advertising and marketing expenses are listed on your business tax return as deductible business expenses. There are specific locations and tax forms used for this. The best way to ensure that you are filing your business taxes correctly, along with the proper advertising deductions, is to talk with your professional tax preparer. There are different methods and forms used, depending on whether your business is a sole proprietorship, single-member LLC, a partnership, a multi-member LLC, or a corporation. Your tax preparer will know which IRS forms and schedules to use.

What advertising expenses are not deductible?

Advertising that is used for personal, non-business related or political reasons is not tax-deductible. This includes things like:

  • Political ads
  • Charitable donations
  • Ads for personal hobbies
  • Using a company logo on a personal vehicle

Is advertising tax free? In many cases, yes, it is. If you run a business buying or selling construction equipment, Contact Us at FleetNow to discuss your marketing and advertising needs.

]]> https://buyfleetnow.com/news/advertising-tax-deduction/feed/ 0 How to Take Semi Truck Photos https://buyfleetnow.com/news/semi-truck-photos/ https://buyfleetnow.com/news/semi-truck-photos/#respond Tue, 13 Sep 2022 16:58:31 +0000 https://buyfleetnow.com/?p=18823

Looking for tips on how to take the best semi-truck photos?

Following the “four corners” rule will ensure you show the best views of your piece of equipment, from the tires to the top of the cab.

To capture the “four corners,” begin by snapping a photo of each corner of the semi-trailer truck.

Listings with lots of pictures get more views when searched for online.

Semi Truck Photo Checklist

Use this checklist when taking semi truck photos:

  • Front Right
  • Front Left
  • Back Right
  • Back Left
  • Tires / Treads
  • Meter
  • Machine Plate
  • Engine
  • Cab
  • Show any damage (being transparent can help you gain the trust of potential buyers)

Infographic: How to take semi truck photos

More Tips on Taking Semi Truck Photos to Sell Your Truck

If you want to include the best quality photos with your semi-tractor truck listing, follow these tips when setting up and taking your pictures:

  • Take your photos in natural daylight. The equipment will look the best in natural light and clear skies will ensure there are no shadows cast to obstruct the visual.
  • Use a high-quality camera. A good digital camera or smartphone are acceptable options for taking photos for equipment listings.
  • Check the background. Take a look around your surroundings to make sure nothing will take the focus off the equipment in the photo.
  • Use wide shots for the body, and close-ups for parts. Get enough pictures of the unit as a whole and individual photos for tires, attachments, engine, and other parts.
  • Show the interior as well. It can give the viewer a better idea of the controls set up and how comfortable the cab will be, if applicable.

READY TO SELL YOUR SEMI-TRUCK TRAILER THROUGH FLEETNOW? CONTACT US TODAY!

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