Selling Equipment Online – FleetNow

OHR Rents Partners with FleetNow to Increase Revenue, Case Study

Jill Lackey — Thu, 08 Jun 2023 16:40:33 +0000

OHR Rents Partners with FleetNow to Increase Revenue, Case Study

Discover how FleetNow helped OHR Rents boost their equipment sales and achieve impressive revenue growth in this case study.

OHR Rents wanted to attract more buyers who were willing to pay retail prices for their equipment. Despite investing significant sums in traditional advertising sites, the company mainly received leads from wholesale buyers. Seeking a more effective solution, OHR Rents partnered with FleetNow, an innovative online platform designed to connect heavy equipment buyers and sellers. By leveraging FleetNow’s targeted audience of qualified buyers, OHR Rents was able to expand its customer base and increase its sales revenue by almost $2.6 million in 2022 from FleetNow leads. Find out how FleetNow’s user-friendly platform helped OHR Rents reach its goals and achieve impressive results.

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INTRODUCTION

OHR Rents is a heavy equipment rental company that has been in business since 2009.

The management team set out to increase sales revenue and provide their sales team with fresh leads.

That’s when they turned to FleetNow, the fastest-growing online marketplace in the industry. By leveraging FleetNow’s platform, OHR Rents was able to increase its sales revenue and connect with new, retail buyers. This case study will highlight how FleetNow helped OHR Rents achieve this remarkable milestone.

CHALLENGES

OHR Rents was looking to find equipment buyers who would pay retail prices for their equipment due to shortages in the heavy equipment industry. In the past, the company listed on large advertising sites but mostly received leads from wholesale buyers instead of retail buyers. They spent thousands monthly to ensure visibility on the sites.

THE SOLUTION

OHR Rents turned to FleetNow to help achieve their sales revenue goals. FleetNow provided an online platform for the company to sell its heavy equipment, effectively expanding its customer base beyond its traditional local market and advertising sites. FleetNow’s user-friendly platform allowed OHR Rents to easily list its equipment for sale, reaching a targeted audience of qualified buyers.

RESULTS

By working with FleetNow, OHR Rents was able to increase its sales revenue by almost $2.6 million in 2022. The company was able to sell its equipment to a wider audience of retail buyers, which was a significant factor in the increase in sales revenue.

In 2022, OHR saw the following results by selling equipment through FleetNow:

An Additional 5 Equipment Sales per Month (AVG)
$215,012 per Month in Additional Sales Revenue (AVG)
An Additional 45 Leads per Month (AVG)

The 547 leads sent to OHR Rents through FleetNow generated an additional $2.6M in sales revenue for the year.

OVERVIEW

In 2022, FleetNow worked with OHR Rents to conduct a case study to determine how much revenue and many leads were generated as a result of its equipment listings on FleetNow.

THE NUMBERS

In 2022, FleetNow worked with OHR Rents to conduct a case study to determine how much revenue and many leads were generated as a result of its equipment listings on FleetNow.

CLIENT TESTIMONIAL

“Selling equipment through FleetNow has been a great investment for our rental yard. We covered the entire year’s subscription cost with our first sale from a FleetNow buyer. The team at FleetNow has provided expert advice and exceptional service, making them a solid partner in our sales efforts. We highly recommend FleetNow to anyone looking to grow their business and increase sales revenue.”

THE STUDY

FleetNow’s study tracked the monthly leads, sales, and revenue resulting from OHR’s equipment listings on the platform.

Throughout 2022, OHR averaged 5 equipment sales each month totaling 60 sales for the year. These sales generated almost $2.6 million in revenue or an average of $215 thousand per month.

The monthly lead count from FleetNow ranged from 23 to 100 inquiries. OHR’s sales team followed up with each lead and averaged an 11% conversion rate when working to close the sales.

OHR lists over 1000 units on FleetNow, primarily aerial equipment. They were able to keep their listings up to date automatically through an integration with Point of Rental, which helped free up time for their sales team to focus on lead follow up

Ready to start selling your equipment through FleetNow? Sign up today.

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If you have questions, don’t hesitate to contact us. We’re here to help you make informed decisions before buying and selling used construction equipment.

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Can Advertising with FleetNow Help Me on Taxes?

Dan Ketterick — Mon, 13 Mar 2023 15:24:31 +0000

Every year, many new small business owners wonder if they can take an advertising tax deduction to reduce their tax liability. The answer is, yes, you can absolutely save on taxes by advertising with FleetNow. Here’s a closer look at the rules on advertising as a tax deduction, and the services that FleetNow provides that can qualify as deductible marketing expenses for your business.

Is Advertising Deductible? It Depends

Some forms of advertising are definitely tax deductible. These are necessary business expenses used to promote your business, so the IRS lets you deduct them in most cases. There are a few exceptions, which we’ll talk about below.

In general, all of these are considered valid advertising expenses that you can deduct from your business taxes:

Online, print, television and radio advertisements for your business
Direct mail marketing
Expenses on promotional items like cups, pens, hats or shirts
Sponsoring a local sports team
Email newsletters, SEO (Search Engine Optimization) services, and PPC (Pay-Per-Click) advertising
Business cards, brochures, and expenses related to your business website
Promotional events for clients or a publicity campaign

When Does Advertising Not Count as Tax Deductible?

There are generally two types of expenses that would make “advertising” not count as tax deductible. These are certain personal expenses, and anything that is political in nature. The personal expenses are fairly straightforward. If an expense benefits you personally, and is outside the normal course of work for your business, then it’s probably not deductible.

Political advertising of any kind is never tax free. For example, you may be considering running ads on a political candidate’s website. That’s not deductible. Some people like to endorse their preferred candidates using signage, their website, or some other form of paid media. Since that is a political expense, and directly benefits a political campaign, it is not tax deductible (even if you are doing it to promote your business).

FleetNow Services for an Advertising Tax Deduction

A number of services that FleetNow provides are considered deductible advertising expenses. You can use these to lower your tax burden to the IRS when filing business taxes. We help to provide a solid “paper trail” for you to use to deduct marketing expenses through FleetNow. Here are some examples of some of the services we provide which can be deducted.

Equipment Sales. Listing your used construction equipment for sale on FleetNow is a deductible advertising expense. We are the premier online service for selling new and used boom lifts, forklifts, skid steers, telehandlers, towable boom lifts, scissor lifts, trailers and trucks. The rate that you pay to list your used equipment with us is considered a deductible advertising expense.

Paid Online Advertising. FleetNow places ads for our clients on Google, Facebook and Bing for our clients. This allows you to reach a broader audience by listing your used equipment with us, and therefore qualifies as a deductible marketing cost.

Search Engine Optimization. We can optimize your listings of used equipment for Search Engine Optimization (SEO), ensuring that more clients are likely to see your machine and respond to it.

Website Redesign. Your website is likely to be your most important front-facing advertising expense. Redesigning and upgrading your webpage with FleetNow is a deductible expense.

Promotional Materials. FleetNow can help create promotional materials for your business, such as shirts, hats, business cards and more. These are deductible!

Tax Deductible Advertising FAQs

How do you write off advertising?

Advertising and marketing expenses are listed on your business tax return as deductible business expenses. There are specific locations and tax forms used for this. The best way to ensure that you are filing your business taxes correctly, along with the proper advertising deductions, is to talk with your professional tax preparer. There are different methods and forms used, depending on whether your business is a sole proprietorship, single-member LLC, a partnership, a multi-member LLC, or a corporation. Your tax preparer will know which IRS forms and schedules to use.

What advertising expenses are not deductible?

Advertising that is used for personal, non-business related or political reasons is not tax-deductible. This includes things like:

Political ads
Charitable donations
Ads for personal hobbies
Using a company logo on a personal vehicle

Is advertising tax free? In many cases, yes, it is. If you run a business buying or selling construction equipment, Contact Us at FleetNow to discuss your marketing and advertising needs.

How Much Does Equipment Trader Cost?

Dan Ketterick — Mon, 27 Jun 2022 00:49:58 +0000

How Much Does Equipment Trader Cost?

So you want to know How Much Does Equipment Trader Cost? Deciding how to get the most when you sell used construction equipment can be difficult – there are many options and the marketplace is constantly changing. Here, we take a look at some of the features and pricing for Equipment Trader.

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What is Equipment Trader?

Equipment Trader is an online resource to find equipment for sale and for rent. Similar to FleetNow, Equipment Trader offers classified advertising to dealers and independent owners. It seems to be a pretty straightforward service that offers a few extra features.

Equipment Trader got its start around 2000. It’s part of the Trader Interactive family of websites. Trader Interactive offers digital resources for online advertising and marketing for equipment segments.

How does Equipment Trader Compare to FleetNow?

The biggest difference between Equipment Trader and FleetNow are the features offered from the sources, besides listing equipment for sale or rent.

Both entities strive to be the number one source for dealers and buyers looking to list their equipment. They both have a special portal for individuals listing several pieces, and FleetNow can take on more listings from one dealer for a more cost-efficient price.

FleetNow and Equipment Trader have search features on their sites, and Equipment Trader includes an additional search for dealers with filters for location, class, makes, and more.

Where they differ

The Equipment Trader is based on simplicity

There are no frills or additional services to use through the Equipment Trader site. It is strictly for searching for and listing equipment or dealers. Other than subscribing to its newsletter or reading articles from its blog, there are no other features.

FleetNow has added benefits for dealers

A private sales network and wholesale pricing on equipment re-rentals is offered through FleetNow. It also offers inventory reporting, team management applications, and software solutions like inspection reports. If a team is looking for a more complete package for listing and monitoring equipment sales and rentals, FleetNow has more options available.

Discover more website affliates with Equipment Trader

As previously mentioned, Equipment Trader is one of many websites housed under the Trader Interactive umbrella. Through Equipment Trader, you will also find easy access to AeroTrader, ATVTrader, CommercialTruckTrader, Boatline, and more. This expansive network of sites offers many different types of equipment and machinery for retail buyers.

How Much Does Equipment Trader Cost?

When comparing Equipment Trader and FleetNow, users will notice that listings with Equipment Trader have a lower cost, and also come with less benefits.

The base package for Equipment Trader starts as low as $229 per month. The most expensive package, which is $750 per month, includes premium advertisements. Depending on your number of listings, monthly costs can reach close to $2,000.

If a dealer wants to list a single piece of equipment, listing prices start at $24.95.

Is the Price of Equipment Trader Worth it?

Though Equipment Trader claims 1.2 million visits per month, it lacks a variety of offerings.

FleetNow can provide users with analytics reporting and software solutions that can help dealers and buyers make better informed purchases. With advertising across Google, Bing and Facebook, FleetNow puts its dealer’s listings in front of buyers where they are shopping.

We recommend listing your equipment with FleetNow to get the most out of your monthly listings — sell just one piece of equipment every three months and FleetNow pays for itself.

Already using Equipment Trader? Call IronTek Solutions today and ask for a trial.

How Much Does My Little Salesman Cost

Faith Boone — Fri, 17 Jun 2022 18:32:58 +0000

Want to know how much My Little Salesman Costs? Looking to sell your equipment through an online marketplace? Read on to learn about My Little Salesman and online heavy equipment marketplaces.

What is My Little Salesman?

My Little Salesman is an online resource for finding heavy equipment, commercial trucks, trailers, and parts for sale. The service also offers dealer management software to bring all company assets together including inventory, contacts, leads, and more.

My Little Salesman was started as a print product in 1958, and transformed into a digital solution in 1996. What was once a pocket-sized guide that could fit in your hand had evolved into a widely distributed online catalog. The company later developed its cloud-based, all-in-one dealer management system to help dealers increase productivity and efficiency in their businesses.

The Texas-based company’s website receives more than 400,000 visits per month, according to SEMRush.

How does My Little Salesman Compare to FleetNow?

Dealers need to know the major pros and cons when iupt comes to the application used to find the best equipment for their project.

My Little Salesman and FleetNow both have the goal to help companies promote equipment sales across the internet. They also both offer equipment for rent.

Both resources have standard lead generation and messaging tools and help manage inventory with software that organizes machines for sale.

Where they differ:

My Little Salesman still offers a printed catalog

Alongside the popular online resource is the print publication of My Little Salesman. It focuses heavily on advertisements from dealers. Today, there is an interactive digital version of the printed piece that can be viewed on mobile devices.

FleetNow is a resource management tool

Rental yards and fleet managers can use FleetNow as an inventory management tool. It’s easy to log into your personal account and store photos, centralize and control data on machines, track rentals, calculate utilization, and price machines competitively.

Auction Listings with My Little Salesman

My Little Salesman shares listings with detailed information regarding online and on-site auctions for commercial trucks, trailers, and heavy equipment. Users can view a list of upcoming auctions, or view a comprehensive list of equipment available across all the auctions.

How Much Does My Little Salesman Cost?

When comparing My Little Salesman and FleetNow, both websites have packages in a range of sizes for businesses.

If you only want to list a few things on the My Little Salesman website, each listing will cost about $20 and will last for 30 days. Companies looking for package deals can expect to pay between about $200 to $2,000 depending on the number of unit listings. Yards with fewer than 20 units can get reduced pricing.

My Little Salesman still focuses on boosting print subscriptions as well. Though the digital subscription is free, print subscriptions are priced between $30 to $125 per year, depending on what country you live in.

There are also separate costs for all of their other services including the Dealer Management System, Customer Relationship Management software, dealer website creation, advertising, and Facebook marketing.

Is the Price of My Little Salesman Worth it?

My Little Salesman has a large audience and offers similar tools as FleetNow, but at a larger cost. For local and regional yards, FleetNow can take care of your customized services and offer a free trial.

Smaller yards pay more for basic packages with My Little Salesman. Larger enterprises may find the offerings more appropriate.

We recommend listing your equipment with FleetNow at a fraction of the cost My Little Salesman charges — sell just one piece of equipment every three months and FleetNow pays for itself.

7 Ways to Increase Construction Equipment Leads

Dan Ketterick — Fri, 30 Oct 2020 10:00:35 +0000

Convincing someone shopping for construction equipment to call or email you remains a challenge for every rental yard. But, if done correctly, posting your equipment for sale online is a profitable way to bring revenue into your business.

Selling construction equipment online is not new. But, it still can be confusing. Long gone are the days of placing an add in a print magazine and knowing that your phone would ring with interested buyers.

In this guide, we’ll show you seven ways to increase the number and quality of phone calls and emails that you get for your used construction equipment.

Broadly speaking, there are two types of channels you can use to drive sales leads today. First, there are services that you don’t own – equipment marketplaces like IronPlanet, Machinery Pete, or FleetNow – where you pay a per item or monthly fee to list your machines for sale, and the website does the work to market your equipment. And secondly, there are channels that you own — like your website and email list — where you can take steps to get your equipment in front of buyers.

Let’s take a look at selling heavy construction equipment through marketplaces first.

Get Construction Equipment Leads From Equipment Marketplaces

Selling construction equipment online is easier than ever on digital marketplaces. With listings easily discoverable on Bing Shopping, Craigslist, Facebook Marketplace and popular equipment websites, choosing to go this route is an easy way to get more leads.

Here are our top suggestions for getting the most out of the marketplace you choose.

Use lots of photos

We’re listing this first because it’s the number one thing online construction equipment shoppers ask for — photos. Taking high quality photos can draw buyers in, so take care to make yours the best they can be.

Buyers want to see real photos of the machine you are selling – not stock photos.

Start by taking photos of the four corners of your equipment. Minimally, you should include photos of the front, sides, back, tires or treads, meter, and the machine plate. Clearly showing any damage can actually help convince a potential buyer that you are being truthful with your listing.

The example below takes you completely around a JLG 860SJ, with close ups of the tires, meter and machine plate.

Take your photos in natural daylight and use the best camera that you have access to. With the right lighting, 2018 or newer high-end smartphone can help your listing get clicked on.

Video: Your buyers will see and hear the difference

What’s better than photos of your construction equipment? Video!

Prestige Equipment in Colorado uses video in their equipment listings to reassure buyers that their machines work, to show them in motion, and to let them hear how the engine sounds.

No experience with video? Start with one machine and use your phone. Show the machine running, and, if you can, have it move to convince your buyer that the equipment will work for them.

Post on multiple services

It’s not a one-horse race anymore. While sites like Machinery Trader.com have been around for over 20 years, consider placing your machine for sale on more than one equipment sale website.

Only have one machine to sell? Sites like equipmenttrader.com let you sell individual machines.
Have more than one machine? A site like FleetNow allows you to post unlimited listings for the same price.

You can see the fastest growing construction equipment websites in 2020 here.

Pricing

Finally, our most important piece of advice: Include a price! Units with prices on FleetNow get more leads that listings that don’t. Equipment Trader says listings with prices get 8x the conversion rate that listings without prices get!

Only you know how much that you have into your machine, or how much rental revenue that you’ve generated from it already. Scanning similar machines, checking pricing that other rental yards email out and using a construction equipment price checking tool can help you list your machine at the best price.

FleetNow users have access to an Average Pricing Tool, which can quickly tell you if your machine is priced competitively.

Get Construction Equipment Leads From Your Website

Construction equipment sellers often think of marketplaces when it’s time to sell — but don’t forget about the many ways you can sell equipment on your own.

Google My Business – Now Google Business Profile

Don’t overlook free options to promote your machines online. As most internet browsing occurs on phones, users are looking for quicker ways to find the equipment they want to buy online.

Mobile users are turning to services like Google Business Profile, which was called Google My Business up until recently, to quickly get your store hours, phone number, and address.

You can even move these users closer to buying with your Google Business Profile. Upload photos of the machines that you are selling. Or show buyers what equipment you have. OHR Rents, for example, showcases all of the machines that they rent within their Google Business Profile. You can see them highlighted in the previous image, under “Products.”

Use Google Ads

I’m sure you knew that the first results Google shows you when you search are typically ads, but did you know that Google only charges advertisers when someone clicks on an ad?

Writing a detailed, highly crafted description of your machine and allowing buyers looking for that machine to find you with Google Ads can be a great way to make your phone ring.

As with SEO, there are many services available to you to start selling equipment this way. See below for a checklist to follow if you are a “do it yourselfer” or check out a company that can help you manage your Google Ads.

How to set up Google Ads: A Checklist

Next Steps: Get More Construction Equipment leads

Taking the time to think through your strategy to sell more equipment can be time well spent. If you haven’t, start using more photos in listings, or add your equipment to Google My Business. Picking one of the options above and working to implement it quickly will help you get in front of buyers looking for construction equipment.

If you are interested in selling your machinery, let us know if you want help with your website or if you want to list on our online marketplace.

Have a question? IronTek will help you determine the best way to sell your equipment to meet your specific needs. Contact us today for more information.