From essential dates and venue information to must-see exhibits and networking opportunities, we’ve got you covered. Get ready to explore cutting-edge products, attend informative seminars, and connect with peers and industry leaders. This page is your go-to source for maximizing your experience at the ARA Show 2025.

The ARA Show, organized by the American Rental Association (ARA), is one of the largest trade shows in the equipment rental industry. It serves as a premier platform for rental professionals, manufacturers, suppliers, and service providers to come together to showcase the latest products, technologies, and services in the rental market. The event typically features a wide range of exhibitors, educational seminars, networking opportunities, and special events tailored to the needs and interests of attendees. From construction and industrial equipment to party and event rentals, the ARA Show covers a diverse array of sectors within the rental industry. It provides attendees with valuable insights, connections, and resources to help them stay ahead in this dynamic and competitive market.

The ARA Show 2025 is January 29th – February 1st, 2025.

The ARA Show 2025 will take place in the Las Vegas Convention Center (LVCC) West Hall in Las Vegas, Nevada.

January 28th – Future of Equipment Rental

January 29th – Education

January 30th – Trade Show

January 31st – Trade Show

February 1st – Trade Show

Registration opens on Tuesday, September 24, 2024.

The ARA Show is now having an outdoor section for exhibitors to expand their presence. The Diamond Lot is promised to be “a dynamic hub of activity throughout the show, providing numerous exciting advantages to exhibitors.” The Diamond Lot will feature over 120 equipment and event exhibitors.

Learn more about exhibiting in the Diamond Lot at The ARA Show 2025: 

Read more about the Diamond Lot at the ARA Show 2025.

• Networking Opportunities: Emphasize the value of networking with peers, industry leaders, and potential partners. Mention how attending could open doors for future collaborations, knowledge sharing, and growth.
• Cutting-Edge Equipment Demonstrations: Highlight that attendees can see live demos of the latest equipment and technology, giving them hands-on insights into innovations shaping the industry.
• Educational Seminars & Workshops: Provide more detail on the educational tracks available—what topics will be covered, who the speakers will be, and how these seminars can help attendees improve their business or skills.

Discounted rates have been secured at a selection of Las Vegas hotels. The American Rental Association encourages all guests to book through onPeak.

Visit the ARA’s Hotels 2025 page to view and shop all available hotels.