There are a lot of moving parts if you are trying to build your equipment sales — especially when it comes to selling equipment online.

If you have a website or are building a website to help you sell equipment, making sure that search engines, like Google, like your site can be a profitable investment.

When Google understands your website, it’s more likely to help people searching for equipment find it on your site. That type of traffic to your website is called “organic.”

Driving organic traffic to your website is key to overall growth.

Equipment Dealer SEO

If done right, search can be so effective that you won’t need to rely on paid advertising as you scale your business. Here are some suggestions from Shopify that will help you gain search engine notoriety:


  • Setup Google Analytics and Google Search Console
  • Submit your sitemap to Google through Search Console
  • Use Google Search Console to check for crawling errors



  • Optimize each page on your site
  • Use only one H1 tag on each page
  • Titles should be under 60 characters
  • Meta descriptions should be under 155 characters
  • Make sure the content is compelling and appeals to real people (don’t optimize for search engines only)
  • Include a keyword in your page URLs
  • Use descriptive alt tags and file names for your images


  • Develop a link building strategy
  • Research your competitors’ backlinks and mentions
  • Look for opportunities for press mentions


  • Come up with potential questions people might ask about your business
  • Provide answers to those questions and additional information that have added benefits to what they’re looking for
  • Use keyword search to match questions with search terms
  • Blog posts and information page should have approximately 500 words
  • Product descriptions should be original
  • Adding product reviews are significant. They not only build trust, but they add long tail keywords to your pages.
  • Uses redirects when necessary