Sell Used Equipment With Google Shopping
The growth of online used equipment marketplaces, and the need to be listed on more than one website, makes highlighting your equipment online even more important. One growing way to be found by shoppers online is to use Google and Bing shopping websites to find ready equipment buyers.
Can Google Shopping Work For Equipment Sellers?
Visitors who click on Shopping ads tend to be closer to buying than people clicking on normal text ads at the top of a Google search. Which makes sense — these searchers have more information before they click than they would if they’d clicked a text-only ad. An equipment buyer who has already seen a photo of your used machine and how much it costs — and still clicks — is much more likely to convert.
What is Google Shopping?
According to Google:
Shopping ads are more than just a text ad – they show users a photo of your product, plus a title, price, store name, and more.
Here’s a video that shows a sample Google Shopping search for a 2012 Genie Z-45/25J:
Shopping ads let you display your equipment at the top of search results — or in a list if you search “shopping.” The ads also show an image and price — helping you convince relevant customers find your machine. Google and Bing shopping ads let you reach customers who know what they are looking for, who are ready to buy, and looking for a particular machine.
Why Google Shopping?
Across US online retail, Google Shopping Ads now make up 76.4% of retail search ad spend and win 85.3% of all clicks. Why is this form of advertising so popular?
- More people will see your listing
Advertisers see a much higher click-through rate (CTR) for Shopping ads versus text ads. More people will find your listing and see your equipment!
- Higher quality of traffic
Since you are sharing a photo of your machine, buyers will be able to see what they are clicking on before they click. This makes them more likely to pick a machine that they are interested in — increasing the chances that they call or email you for more information, or to make a bid directly online.
- Mobile-friendly
Mobile devices generate 65% of clicks on paid Google search results. Over 86% of traffic on FleetNow is mobile — a similar trend can be seen at other equipment marketplaces, as well. Being found on mobile is important, and Google Shopping can help.
- Shopping sites are still growing
Many predict that Google Shopping will continue to be the biggest paid search growth opportunity for most online retailers.
What are Bing Shopping ads?
Like Google Shopping ads, Bing Shopping has product ads that let an advertiser share images and prices to showcase their used equipment.
Why Bing Shopping?
Bing isn’t the largest search engine, but it does get 20% of searches in the United States. Bing users are more likely to be men. Additionally, 40% of Bing users are between the ages of 35 and 54, a prime buying demographic for used construction equipment.
How to get started with Google Shopping and Bing Shopping Ads
Putting your equipment on Google Shopping and Bing Shopping is included when you list on FleetNow. Before we can place your equipment on these shopping websites, there are several things that we’ll need, including:
- List price
- Photos
- In-stock
Google Shopping requires a list price — the service does not post equipment without a price. Additionally, photos are required — and that’s a good thing as buyers almost always want to see the equipment they are considering.
As of 2021, dealers who list on FleetNow, and are eligible, have their listings included on Google and Bing shopping, as well.
Want to get in front of more shoppers, for less? Contact IronTek Solutions, today!
