Listing your used construction machines on multiple sites is an approach that many sellers use.
Doing so makes sense for lots of reasons:
- More exposure for your machines,
- To reach a larger base of buyers,
- Because some buyers like one website over another,
- and to Quickly sell excess equipment.
According to a poll carried out by Manta, approximately 70% of small business owners confirmed that their businesses experienced increased sales using online marketplaces, while about 30% reported negative impact in online selling of their products. It’s possible that those who had a negative experience were not on the right website to begin with. https://www.manta.com/
If you are interested in cross listing your equipment on multiple websites, make sure you like all of the platforms that you are using and fully understand them. Read on for some suggested reasons to try more than one website in 2022.
Is it a good idea to list used construction equipment on more than one website?
If you already sell on an existing equipment marketplace and want a new source of leads — it could be a great idea to consider another website.
Here are some Pros:
Selling on more than one site will help you reach a wider audience of used equipment buyers and may help boost your sales.
You can use a new platform to test a different lead source — potentially saving you hundreds of dollars or more per month.
Do you have surplus inventory? Trying another website can help you if things aren’t selling well on your existing equipment marketplace sites.And here are some Cons to listing on more than one site:
Updating your inventory can get tricky if you don’t maintain a database of your equipment.
For example, if someone buys a machine from you from one site, you will need to make sure that you update your database and that the other sites use that database to remove that machine from all of your websites.
Thankfully, this worry is typically taken care of buy the other websites, so you won’t have to worry about this very often.
Top 6 reasons to list used construction equipment on more than one website
Want to list used construction equipment on more than one website? Here’s a quick look at the top reasons that construction equipment dealers decide to list on more than one website:
Comprehensive exposure
No single used construction equipment marketplace gets “all the visits.” Yes, there are some giant marketplaces, but listing your equipment on more than one site dramatically increases your ability to sell your equipment profitably.
Don’t miss out
Many equipment websites don’t advertise your equipment aggressively. By listing with someone like Fleet Up Marketplace who takes advantage of Google and Bing ads, your listings will be found by eager shoppers on the most popular websites.
Leverage different pricing models
When listing on different sites, you can work smarter, not harder to maximize your profits. While some equipment marketplaces charge a set fee, others charge a commission or keep a guaranteed minimum on each sale. Having a mix of these different types of fee structures allows you to learn which channel works best, and experiment with a low-cost lead source like Fleet Up Marketplace.
Sell for more before going to auction
By taking advantage of the strengths of multiple websites, you’ll give yourself the best chance to sell your equipment quickly and avoid sending your equipment to auction.
Less work
If you use a service like POR or Rouse Services to maintain your fleet inventory, or even if you already list your items with another equipment marketplace, sites like Fleet Up Marketplace can make listing on more than one site effortless. Your machines will be found on more than one site, with no additional work.
It’s fast and easy
Get a quote quickly and, in many cases, get your listings on another site within a week by calling IronTek Solutions at (833) 476-6835 or emailing info@ironteksolutions.com.
