Lyon Lifts Boosting Sales Revenue by $1.3M

FleetNow™ Case Study

July 2023


Lyon Lifts, a company specializing in heavy equipment sales across North America, began listing their equipment on FleetNow in July 2022. This case study explores Lyon Lifts’ partnership with FleetNow, detailing their experience with exposure, leads, and sales revenue.


Lyon Lifts carries an inventory of approximately 130 machines available for purchase on FleetNow. Their equipment offerings span various categories, including articulating boom lifts, compact track loaders, excavators, mini excavators, rough terrain forklifts, rough terrain scissor lifts, telehandlers, telescopic boom lifts, wheel loaders, and wheel skid steers.

Lyon Lifts’ Boosting ROI with FleetNow™ Partnership

“Thanks to its constant lead flow, FleetNow has been a reliable partner of Lyon Lifts and has been a significant factor in our growth.”

– Romain Penet, Owner of Lyon Lifts

Sales from FleetNow

Since July 2022, Lyon Lifts received leads through FleetNow, resulting in 35 sales (July 2022 to September 2023).

Revenue on FleetNow Sales

Lyon Lifts’ revenue from FleetNow leads was $1,307,803 between July 2022 and September 2023 (15 months) – approx. $87,186 per month.

Brand Exposure

Lyon Lifts’ partnership with FleetNow boosted brand exposure, with over 190,000 potential buyers viewing their listings, expanding their customer reach beyond traditional methods.

Top Viewed Brands

Lyon Lifts’ FleetNow listings are generating considerable interest, with the following top-viewed equipment brands:

Genie (39k views), Skyjack (26.6k), Bobcat (16.8k), Kubota (8.4k), New Holland (4.2k)


Integrating with FleetNow automates listing updates, keeping Lyon Lifts’ inventory current and eliminating the need to handle inquiries for sold equipment. This streamlines operations and boosts customer satisfaction.

Comprehensive Listings

Lyon Lifts takes pride in offering detailed and informative listings on FleetNow. Nearly all of their equipment listings feature multiple photos, complete listing details such as price, hours, location, and notes on equipment condition. This transparency and attention to detail contributes to their overall success on the FleetNow platform.

Ready to start selling your equipment through FleetNow? Sign up today.

These brands have attracted significant interest, contributing to Lyon Lifts’ visibility on FleetNow:

bobcat logo

About FleetNow

FleetNow is an equipment-services company that provides rental yards and equipment dealers with unique software and marketing solutions to increase profits and save time in the management and sales of their fleet. FleetNow’s online marketplace,, is the fastest growing, most flexible platform for heavy equipment sales, and it’s the first of its kind to serve the $300B equipment industry.

FleetNow achieved over $1 billion in assets available for sale at in August of 2023, and new equipment is added to the online marketplace daily.

FleetNow Logo