How Much Does Equipment Trader Cost? 2026 Pricing and Alternatives
Last updated: October 2026
Equipment Trader is one of the best-known online marketplaces for used equipment, with listings for everything from excavators and aerial lifts to trailers and trucks. But it does not publish its listing prices on its website, so it can be hard to know what you will pay before you start a listing.
This guide covers what Equipment Trader is, what its listing packages include, what they typically cost in 2026, how it compares to listing on FleetNow, and when each option makes sense.
In this guide:
Equipment Trader at a Glance
Equipment Trader (EquipmentTrader.com) is an online classifieds marketplace for new and used equipment. It is part of Trader Interactive, the company behind Commercial Truck Trader, RV Trader, Cycle Trader, ATV Trader and Aero Trader.
Equipment Trader offers sellers:
- Private seller listings in three packages: Basic, Enhanced and Best
- Inventory advertising programs for equipment dealers
- A dealer search, so buyers can browse a dealer’s full inventory
- Equipment rental listings
- An on-site message center for buyer inquiries, plus fraud protection tools and a mobile app
Its audience covers a wide range of buyers, from large contractors to small businesses and first-time buyers shopping for trailers and compact equipment.
How Much Equipment Trader Costs in 2026
For private sellers, Equipment Trader offers three listing packages. It shows the price for each one when you start a listing, and it does not charge a commission when your equipment sells.
| Package | What You Get | Typical Cost |
|---|---|---|
| Basic | Up to 4 photos; listing runs for 2 weeks | Shown when you create a listing |
| Enhanced | Up to 20 photos and a video; listing runs for 8 weeks; Equipment Trader says it gets 3x the buyers of Basic | Shown when you create a listing |
| Best | Up to 50 photos and a video; highlighted on the homepage and in search results; runs for 6 months | Shown when you create a listing |
| Dealer inventory advertising | Your full inventory listed online, with dealer tools | Quote from a sales rep |
Third-party pricing guides estimate Equipment Trader listings at about $99 to $499 per month per listing, depending on the package and placement (HeavyDutyYard, March 2026). Dealers with larger inventories pay monthly program fees that vary with the number of units and upgrades, so check current pricing when you sign up.
FleetNow Listing Plans and Pricing
FleetNow publishes its pricing, and you can sign up and start listing on your own in minutes:
| Plan | Listings | Price |
|---|---|---|
| Single Listing | 1 listing | $49/month |
| Five Listings | Up to 5 listings | $79/month |
| Twenty-Five Listings | Up to 25 listings | $159/month |
| Custom | Dozens to thousands of machines | Contact sales |
Every plan includes direct buyer inquiries, easy photo and equipment detail updates, and AI-powered pricing recommendations. Plans are month to month, and you can cancel anytime.
Equipment Trader vs. FleetNow
| Equipment Trader | FleetNow | |
|---|---|---|
| Pricing | Shown when you start a listing; dealer programs by quote | Published plans |
| Starting cost | About $99+ per listing per month (estimate) | $49/month for 1 listing |
| 5 machines | About $495 to $2,495 per month (estimate, at $99 to $499 each) | $79/month |
| Listing length | 2 weeks, 8 weeks or 6 months, depending on the package | Month to month, cancel anytime |
| Commission | None | None |
| Sign-up | Self-serve online; dealers through a sales rep | Self-serve online |
| Strengths | Large, broad audience; packages with homepage and search highlights; also covers trailers and trucks | Low, transparent cost; AI pricing recommendations; built for used construction, aerial and rental fleet equipment |
Both marketplaces let buyers contact you directly, and neither takes a commission on the sale.
When Equipment Trader Is Worth the Cost
It depends on what you are selling, how many machines you have and how quickly you need to sell.
Equipment Trader can be worth it if you want the broadest possible audience for a single machine, especially trailers and mid-range equipment that appeal to smaller contractors and first-time buyers. Its higher packages also add homepage and search placement that can help a listing stand out.
For rental yards, contractors and owner-operators selling several machines at a time, per-listing fees add up fast. Five listings at estimated Equipment Trader rates could cost several hundred to a few thousand dollars a month, compared to $79 a month on FleetNow. FleetNow is also built around used construction and aerial equipment, so your listings sit next to the boom lifts, scissor lifts, telehandlers and forklifts buyers are already shopping for.
Many sellers use both: FleetNow for affordable, always-on listings, and a premium marketplace for select high-value machines.
Equipment Trader Cost FAQs
Equipment Trader shows its package prices when you start a listing rather than publishing them on its website. Third-party pricing guides estimate listings at about $99 to $499 per month per listing, depending on the package and placement. Dealer inventory programs are priced by quote.
No. Equipment Trader says it does not take a commission when your equipment sells. You pay for the listing package and any upgrades you choose.
It depends on the package. A Basic listing runs for 2 weeks, an Enhanced listing runs for 8 weeks, and a Best listing runs for 6 months.
Equipment Trader is part of Trader Interactive, which also runs Commercial Truck Trader, RV Trader, Cycle Trader, ATV Trader and Aero Trader.
FleetNow plans start at $49 per month for a single listing, $79 per month for up to 5 listings and $159 per month for up to 25 listings, with custom plans for larger inventories. Plans are month to month and include AI-powered pricing recommendations.
Yes. Many sellers list on more than one marketplace to reach more buyers. Just remember to update or remove your listings everywhere once a machine sells.
Want to Talk With Someone Directly?
Contact Matt at: 216-556-4473 –or– sales@buyfleetnow.com
