OHR Rents Partners with FleetNow to Increase Revenue, Case Study
Discover how FleetNow helped OHR Rents boost their equipment sales and achieve impressive revenue growth in this case study.
OHR Rents wanted to attract more buyers who were willing to pay retail prices for their equipment. Despite investing significant sums in traditional advertising sites, the company mainly received leads from wholesale buyers. Seeking a more effective solution, OHR Rents partnered with FleetNow, an innovative online platform designed to connect heavy equipment buyers and sellers. By leveraging FleetNow’s targeted audience of qualified buyers, OHR Rents was able to expand its customer base and increase its sales revenue by almost $2.6 million in 2022 from FleetNow leads. Find out how FleetNow’s user-friendly platform helped OHR Rents reach its goals and achieve impressive results.
INTRODUCTION
OHR Rents is a heavy equipment rental company that has been in business since 2009.
The management team set out to increase sales revenue and provide their sales team with fresh leads.
That’s when they turned to FleetNow, the fastest-growing online marketplace in the industry. By leveraging FleetNow’s platform, OHR Rents was able to increase its sales revenue and connect with new, retail buyers. This case study will highlight how FleetNow helped OHR Rents achieve this remarkable milestone.
CHALLENGES
OHR Rents was looking to find equipment buyers who would pay retail prices for their equipment due to shortages in the heavy equipment industry. In the past, the company listed on large advertising sites but mostly received leads from wholesale buyers instead of retail buyers. They spent thousands monthly to ensure visibility on the sites.
THE SOLUTION
OHR Rents turned to FleetNow to help achieve their sales revenue goals. FleetNow provided an online platform for the company to sell its heavy equipment, effectively expanding its customer base beyond its traditional local market and advertising sites. FleetNow’s user-friendly platform allowed OHR Rents to easily list its equipment for sale, reaching a targeted audience of qualified buyers.
RESULTS
By working with FleetNow, OHR Rents was able to increase its sales revenue by almost $2.6 million in 2022. The company was able to sell its equipment to a wider audience of retail buyers, which was a significant factor in the increase in sales revenue.
In 2022, OHR saw the following results by selling equipment through FleetNow:
The 547 leads sent to OHR Rents through FleetNow generated an additional $2.6M in sales revenue for the year.
THE STUDY
FleetNow’s study tracked the monthly leads, sales, and revenue resulting from OHR’s equipment listings on the platform.
Throughout 2022, OHR averaged 5 equipment sales each month totaling 60 sales for the year. These sales generated almost $2.6 million in revenue or an average of $215 thousand per month.
The monthly lead count from FleetNow ranged from 23 to 100 inquiries. OHR’s sales team followed up with each lead and averaged an 11% conversion rate when working to close the sales.
OHR lists over 1000 units on FleetNow, primarily aerial equipment. They were able to keep their listings up to date automatically through an integration with Point of Rental, which helped free up time for their sales team to focus on lead follow up
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