How Much Does My Little Salesman Cost? 2026 Pricing and Alternatives
Last updated: October 2026
My Little Salesman is one of the longest-running marketplaces for used heavy equipment, trucks and trailers. If you are deciding where to list your machines, it helps to know exactly what it costs and how it stacks up against other options.
This guide covers what My Little Salesman is, its 2026 listing prices, how it compares to listing on FleetNow, and when each option makes sense.
In this guide:
My Little Salesman at a Glance
My Little Salesman is an online marketplace for heavy equipment, commercial trucks, trailers and parts. It started in 1958 in Eugene, Oregon, as a pocket-sized classified ad publication for logging and forestry equipment, launched its website in 1996, and is now headquartered in Austin, Texas.
Along with online listings, My Little Salesman offers:
- A print magazine, plus a digital catalog you can read on a phone
- Listings of upcoming online and on-site auctions
- A dealer management system (DMS) and CRM software
- Dealership websites
Its software and website tools are built mainly for dealerships selling trucks, trailers and heavy equipment.
How Much My Little Salesman Costs in 2026
Unlike many equipment marketplaces, My Little Salesman publishes its basic listing price:
| Option | What You Get | Cost |
|---|---|---|
| Standard listing | One heavy equipment, truck, trailer or parts listing | $44.95 per month |
| Featured listing | More visibility for a listing | +$25 per month |
| Inventory Mover package | Discounted pricing for 10 or more items | Quote from territory rep |
| Multi-month terms | Longer listing terms | Discounts available |
| DMS, CRM and websites | Dealer software and dealership websites | Priced separately |
Pricing is from My Little Salesman’s help center as of October 2026. Listings do not auto-renew, so you renew each one when it expires.
FleetNow Listing Plans and Pricing
FleetNow publishes its pricing, and you can sign up and start listing on your own in minutes:
| Plan | Listings | Price |
|---|---|---|
| Single Listing | 1 listing | $49/month |
| Five Listings | Up to 5 listings | $79/month |
| Twenty-Five Listings | Up to 25 listings | $159/month |
| Custom | Dozens to thousands of machines | Contact sales |
Every plan includes direct buyer inquiries, easy photo and detail updates, and AI-powered pricing recommendations. There is no long-term contract, so you can cancel anytime.
My Little Salesman vs. FleetNow
| My Little Salesman | FleetNow | |
|---|---|---|
| 1 machine | $44.95/month | $49/month |
| 5 machines | About $225/month | $79/month |
| 25 machines | About $1,124/month, or an Inventory Mover quote | $159/month |
| Renewal | Renew each listing when it expires | Monthly plan, cancel anytime |
| Print advertising | Yes, print magazine | No, online only |
| Best known for | Trucks, trailers and dealer software | Used construction and rental fleet equipment |
Multi-machine costs for My Little Salesman are calculated at the standard $44.95 rate. Inventory Mover packages for 10 or more items may lower the cost.
When My Little Salesman Is Worth the Cost
My Little Salesman can be a good fit if you sell commercial trucks and trailers alongside equipment, want print advertising, or are a dealership that could use its DMS, CRM and website tools in one place. For a single machine, its $44.95 listing costs about the same as FleetNow.
For sellers with several machines, per-listing fees add up. Five listings on My Little Salesman run about $225 a month, compared with $79 a month on FleetNow, and 25 listings run over $1,100 a month at standard rates, compared with $159.
Many sellers use both: FleetNow for affordable listings across their whole fleet, and other marketplaces for select machines.
My Little Salesman Cost FAQs
A standard listing for heavy equipment, trucks, trailers or parts costs $44.95 per month. A featured listing adds $25 per month for more visibility. Sellers with 10 or more items can ask a territory rep about Inventory Mover packages, and multi-month discounts are available.
No. My Little Salesman listings do not auto-renew. You get an email before a listing expires asking whether you want to renew it.
My Little Salesman was founded in 1958 in Eugene, Oregon, as a classified ad publication for logging and forestry equipment. The company moved its headquarters to Austin, Texas, in 2011 and still publishes a print magazine alongside its website.
FleetNow publishes its plans: $49 per month for a single listing, $79 per month for up to 5 listings and $159 per month for up to 25 listings. Every plan includes direct buyer inquiries, easy photo and detail updates and AI-powered pricing recommendations, and you can cancel anytime. Custom plans are available for larger inventories. See plans and list your equipment.
For one machine, the cost is about the same: $44.95 a month on My Little Salesman versus $49 a month on FleetNow. With more machines, FleetNow costs less because its plans cover multiple listings. Five standard listings on My Little Salesman run about $225 a month, compared with $79 a month for up to 5 listings on FleetNow.
Yes. Many sellers list on more than one marketplace to reach more buyers. Keep your price and details consistent across sites, and mark machines as sold everywhere as soon as they sell.
